Quality content is key
Quality content can increase your chances of showing up in search results. The information people find online impacts their purchase decision, the better the content the more likely they will buy from your company. Google and Bing have always emphasized their focus on the user experience:
"Google’s aim is to give our users the most valuable and relevant search results. Therefore, we frown on practices that are designed to manipulate search engines…Avoid tricks intended to improve search engine rankings…Another useful test is to ask, Does this help my users? Would I do this if search engines didn’t exist?" - Matt Cutts, head of Google’s web spam team
Brafton's infographic below gives us helpful information on how content is key to gain search results.
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