We were tasked to improve INTEC’s visibility in Google using PPC advertising. This was done by firstly creating an effective keyword strategy driving relevant high-quality traffic. Our goal was to increase the number of leads while lowering the cost of the campaign.
Lowering the cost was done by monitoring and improving the ad quality score to improve ad rank and lowering the cost per click (CPC). Multiple ads were created per ad group to allow us to identify the best performing ads, while A/B testing landing pages to identify the best converting landing pages (CRO).
Click to call extensions were used so users could quickly call the college straight from the ad on a mobile device.
Client: INTEC College
Skills: Data Visualisation, CRO, Adwords
Tools: Data Studio Pro, Adwords